mission

Viva Smart™ is a lifestyle brand centered on exploration, personal growth, and smart living.

I believe our thoughts become our actions, our actions become our behaviors, our behaviors become our habits, our habits become our patterns, and our patterns become our character.

Do you love learning YOU? Are you compassionately embracing the life you have been given? Let me tell you: Travel has changed my life!

I founded both Educator Aide® and ProTeachAI Foundation to support K12 professionals in living their easiest, healthiest and wealthiest lives.

Viva Smart is an Educator Aide® brand and has been in my heart and soul to create since I was a child collecting postage stamps, stickers, and memo pads! The ability to imagine and create an adventure idea or travel vision board was an incredible gift I received in my childhood.

Had it not been for the power of learning and visualization tools like stickers, journals, books, and workbooks as a child, I absolutely would not be living the life I am today.

My design collections, essays, articles, visual guides, journals, and books are intended to be engaging and approachable with a hint of luxury and culturally/content-rich elements.

What can I expect in the content and opportunities here on vivasmart.ai?

Smart Living: Intentionality, productivity, and wellbeing.

Cultural Exploration: Food, travel, music, and ancestral connections.

Personal Growth: Emotional intelligence, self-awareness, and authentic storytelling.

Featured images: "arroz y habichuelas" custom Viva Smart sticker
Punta Borinquen en Puerto Rico [above taken by J. González circa Spring 2024]
Intercontinental Grand Hotel en Bordeaux [below, right, taken by J. González circa Summer 2023]

Studies and surveys among executives and high-performing professionals reveal that over 80% of top achievers regularly write down and review their goals. This practice not only reinforces commitment but also enables regular tracking of progress, leading to consistent success across both personal and professional domains [Canfield, J. Tracy, B. et. el, Success Principles, Forbes].

One of the most frequently cited studies in the realm of goal-setting is Dr. Gail Matthews’ 2002 research at the Dominican University of California, which found that people who write down their goals are 42% more likely to achieve them.

FAQs

Why should I choose VIVA SMART journals, stickers, and workbooks over others?

Because they’re designed for you—the overworked yet ambitious professional who still dreams big. Our tools aren’t just about planning; they help you reignite your passion, reduce stress, and stay inspired, whether you're at work, at home, or on your next adventure.

How can VIVA SMART retreats, programs, or products help me as a burned-out, high-performing professional?

I get it—you’re juggling a lot. That’s why my products are crafted with mindfulness, productivity, and joy in mind. Viva Smart journals help you reflect and reset, our stickers bring fun and creativity to your daily grind, while our workbooks give you practical strategies to work smarter, not harder.

I love the idea of travel, but I can’t afford luxury trips right now. How does VIVA SMART fit into my lifestyle?

Travel isn’t just about going somewhere far; it’s about exploring life intentionally. My travel journals and guides help you bring a sense of adventure into your daily routine, even if you’re just exploring a new coffee shop or creating your dream travel list for the future.

How are VIVA SMART products different from other productivity or wellness tools?

I don’t believe in boring, one-size-fits-all solutions. My workbooks, journals, and stickers blend culture, creativity, and self-care, so you’re not just staying organized—you’re staying inspired. Designed for real people with real dreams.

I see a lot of products supporting K12 educators. Does VIVA SMART really understand the challenges of K12 educators?

100%! Our founder is a former K12 teacher and principal who turned her own burnout into a brand that supports educators in thriving beyond the classroom. Every product is made with heart, intention, and the goal of helping you reclaim joy, balance, and a sense of possibility.

→ A masterful storyteller, Justine shares from a heart full of passion +
lived experiences and human stories.

✅ Certified PCM Trainer & AI Specialist → Merges human psychology with
AI-driven solutions

✅ Founder of Two HR-Centered Platforms → Leads Educator Aide® Consulting Firm & ProTeachAI Foundation,
both focused on organizational performance & well-being

✅ Backed by Research & Case Studies → Over 10 years of cultural psychology research +
PhD + real-world case studies
with HR teams, educators, and corporate leaders

✅ Engaging & Actionable Speaker → Offers high-energy, research-based, and
practical solutions high-performing professionals can implement immediately.